I’m Chad Crandall—Fractional Chief Revenue Officer and Strategic Growth Coach. I partner with established service-based businesses to build the revenue systems, operating rhythm, and strategic clarity that turn unpredictable growth into something scalable and sustainable.
What I’ve Done
My career spans the full spectrum of revenue leadership. I’ve bought and sold companies, led high-performing sales teams, built CRM and automation systems from scratch, and scaled operations through the messy realities of growth. I’ve seen what works, what doesn’t, and—more importantly—why most “solutions” fail to deliver real results.
Strategic Coaching
I work at the executive level—offer strategy, pricing, positioning, conversion architecture, and operating rhythm. This isn’t tactical marketing advice. It’s the structural work that makes everything else perform.
Execution Support
When hands-on execution is needed—funnels, automation, ad campaigns—I bring in my dedicated fulfillment team. You stay focused on strategy and leadership while the build-out happens in parallel.
Why Slight Edge Sales?
Because most “revenue experts” have never actually built anything that scales. I’ve been where you are. I’ve inherited broken sales processes, untangled operational chaos, and turned around teams that were ready to quit. I’ve built companies from the ground up and sold them.
The difference isn’t just experience—it’s perspective. I understand the gap between what consultants recommend and what actually works in the real world. When you work with me, you’re getting someone who will roll up their sleeves, get into your systems, and build solutions that work—because I’ve done this before, and I know what it takes to make it stick.
How I Work
- Embedded, not remote. I work alongside you and your team—not from the sidelines sending recommendations.
- Systems over shortcuts. Everything I build is designed for your team to run independently after I leave.
- Strategic coaching + tactical execution. I handle the strategy; my fulfillment team handles the build.
- Independence, not dependency. The goal is momentum that continues without me.
Let’s Have a Candid Conversation
If your business has the demand but not the systems to turn it into consistent, scalable revenue—a 30-minute conversation is the right first step.